The faster you respond to a lead, the more likely you are to qualify that lead and turn it into a paying customer. Research shows responding within 60 seconds can increase conversions by 391%!

But most law firms are too slow. Many don’t follow up in the first 10 minutes, some wait for hours or even days, and there's even firms that don't respond at all(!).

Meanwhile, their leads already called a competitor, who did respond and got their business.

How can I decrease my speed-to-lead?

Leads typically come in from two sources - website form or phone call. Each of these are handled slightly differently and uses different tools.

Website Form

Depending on the firm, you can set up automations that do the following:

1. Auto-qualify the lead: It automatically verifies that the lead meets the criteria that you require (location, practice area, conflict of interest, etc.)

2. Automatically calls the lead using a voice AI agent OR sends internal notification to staff member to call the lead

3. Automatically create a new lead in CRM with no manual data entry errors

Phone Call

1. Missed Call Text Back: If your team misses a call, the automation sends the lead a SMS asking for more information. It also notifies your team to call the lead back while the lead is hot.

2. After-Hours AI Receptionist: During after-hours, you can use an AI to take inbound calls from prospective clients. The AI can be trained on your firm's information, logistics, and processes so it gives accurate information.